Studio Ideas and Inspiration

Incomplete Manifesto For Growth

Posted in studio 1a_2010 by tnsquared on 12 March 2010

Bruce Mau Design is a studio in Toronto and Chicago that focuses on  using design to make radical ideas a reality.

One thing that really attracts me is their manifesto that they have on their website. It’s a nice philosophy to live by and I hope all of you guys believe so too :)

Some great points include:

1. Allow events to change you.
You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them.

2. Forget about good.
Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you’ll never have real growth.

3. Process is more important than outcome.
When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to
be there.

4. Love your experiments (as you would an ugly child).
Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.

9. Begin anywhere.
John Cage tells us that not knowing where to begin is a common form of paralysis. His advice: begin anywhere.

Check out his entire manifesto here!

Find out more about Bruce Mau here!

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